The Challenge
Vantage Imagery Ltd approached Design the Web NI with a clear vision: to revamp their online presence with a more professional, well-rounded website that aligned with their brand. The client had previously built a Squarespace site themselves but felt it lacked the polished look and functionality needed to stand out. They had already developed a distinct color scheme but wanted a brand-new WordPress site, including the integration of a custom Lottie animation for their professional logo.
New WordPress site from scratch
Instead of migrating the old site, Design the Web NI started from scratch to develop a 12+ page custom WordPress website, ensuring every page was crafted to fit the client’s vision. The challenge was to incorporate the extensive content Vantage Imagery Ltd had, while maintaining fast load times and a clean, engaging design. With a focus on maximising the amount of viewable content without compromising performance, every section was optimised for speed and user experience.
Fully Mobile & Tablet Optimised
Mobile responsiveness was a top priority, ensuring the website worked seamlessly across all devices. The site was fully optimised for both mobile and tablet users, offering a smooth browsing experience regardless of screen size, which was essential for the clientās diverse audience.
SEO focused Development
The website was also built with a strong SEO focus, ensuring it ranks well in search engines and drives organic traffic. By optimising meta tags, keywords, and images, the site was set up for long-term search visibility, which was vital for Vantage Imagery Ltd’s digital growth.
Custom Logo Animation & Image sliders
A key component of the project was the creation of a custom Lottie animation for the client’s logo. This added a sleek, dynamic element to the site, setting the tone for the premium services Vantage Imagery Ltd offers. Additionally, as per the client’s request, custom image sliders were integrated throughout the site, showcasing the clientās stunning imagery while maintaining fast load speeds and visual appeal.
Focus on Google Analytics
Google Analytics was of paramount importance to the client, who needed a robust system to track and analyse their website traffic. The challenge was to integrate this seamlessly into the new site, ensuring that the client had full visibility over user behaviour and could use this data to refine their marketing strategies.
By addressing these challenges, Design the Web NI delivered a custom WordPress website that elevated Vantage Imagery Ltdās brand and provided a better user experience, all while keeping load times fast and content easily accessible across devices.
Lottie Animation
Technologies Used
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