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Portrush Marine

Wordpress Website
Websiteportrushmarineapartments.co.ukYear2024Built withWordpressShare
portrush marine apartments homepage project

The Challenge


Portrush Marine Apartments needed a comprehensive digital solution that would encapsulate their brand’s luxury appeal and streamline the booking process for their five beachfront properties. Design the Web NI was tasked with not only creating a custom WordPress website but also developing a cohesive brand identity from the ground up. The challenge was multifaceted: from designing the logo, colour scheme, and overall branding to crafting all the content, integrating Lodgify for direct bookings, and enhancing the site with custom logo animation and a promotional video.


The first challenge was to establish a visual identity that reflected the high-end, tranquil ambiance of Portrush Marine Apartments. Design the Web NI started by creating a bespoke logo that captured the essence of coastal luxury, complemented by a carefully selected colour scheme that evoked the serenity of seaside living. This branding extended across the entire site, ensuring a cohesive and inviting aesthetic that resonated with potential guests.

Crafting Engaging Content


Content creation was another critical aspect of the project. The challenge was to write compelling and informative content that highlighted the unique features of each apartment, from the stunning ocean views to the luxurious amenities. The content needed to be both persuasive and SEO-friendly, driving traffic to the site while ensuring visitors had all the information they needed to make a booking.

Custom logo Animation & Promotional Video


To further enhance the brand’s appeal, Design the Web NI developed a custom logo animation that greeted visitors upon arrival, setting the tone for a premium user experience. Additionally, a promotional video was edited and integrated into the site, showcasing the apartments and the surrounding area in a captivating way. The challenge was to produce a video that was both informative and visually engaging, encouraging potential guests to explore further.

Seamless Lodgify Integration


Integrating the Lodgify booking engine into the WordPress site was crucial for facilitating direct reservations. The challenge lay in embedding this system in a way that was seamless and user-friendly, allowing guests to easily browse availability, view pricing, and book their stay with minimal effort. Ensuring this functionality worked flawlessly across all devices was essential to capturing bookings from both desktop and mobile users.

User Experience, Mobile Responsiveness & SEO

Finally, the challenge was to create a site that was not only visually stunning but also highly functional. The website needed to offer a seamless user experience, with intuitive navigation and fast load times, all while being fully responsive across devices. Additionally, the site was optimized for search engines to ensure high visibility in a competitive market, driving more traffic and increasing bookings.

By addressing these challenges, Design the Web NI successfully delivered a digital presence for Portrush Marine Apartments that encapsulates their brand, engages potential guests, and simplifies the booking process.

Lottie Animation

Technologies Used

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